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Renewal by default. A thriving data economy requires societal change and constant re-evaluation and up-scaling of people’s skills and organisational capabilities.

Education systems should provide opportunities for individuals’ life-long learning in data-driven society. Individuals should actively learn new skills and gain know-how that will help them to adapt and contribute to the data economy.

Organisations should re-think strategic competence building for their needs in data-driven future. This requires also renewal of managerial and organisational culture and practises (e.g. experimentations).

The data economy will require societal changes such as new solutions in legislation, taxation, the social security system, funding and the development of education and training, and in work-based learning mechanisms and structures to support sustainable and holistic competence development.